---
description: >-
  This page covers all of the settings found in the "Site Identity" tab of the
  WordPress customizer, including logos, the site title, and the site icon.
---

# Site Identity

![The "Site Identity" panel](https://232848008-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M_zLmJU2_owHqrxjKx3%2F-Mi6D-LvOEdjzTh3JoKt%2F-Mi6MRup9UCIEKt6qd7E%2Fsite-identity.jpg?alt=media\&token=61a1972d-549a-44ed-bc1e-5b6b6a3ebe0a)

* **Logo** - Upload your own logo to be displayed in the header. The size of the default logo is `146 x 60 pixels`  but any size is fine. You can use the controls found in **Theme Options > Site Header** to resize it. We recommend using a logo in a `.png` format with transparency for best results.
* **Transparent Logo** - This setting allows you to upload a different version of your logo to be used when your navigation bar is in its resting state over the slider. In the demo, this is a dark background. Ideally, it should be the same size as the original.
* **Site Title** - If no logo is uploaded in either of the above settings, the theme will display your site's title instead. The styling for this can be found in **Typography & Styling**.
* **Tagline** - The tagline is a short description of your site and appears under your site logo if enabled. It can be toggled on or off in **Theme Options > Site Header**.
* **Site Icon** - WordPress describes this as "What you see in browser tabs, bookmark bars, and within the WordPress mobile apps." The ideal size should be `512 x 512 pixels`.

{% hint style="info" %}
**Tip:** When uploading a logo, use one that is around twice the size of the one you want to display, then use the size setting found in **Theme Options > Site Header** to scale it down. This will ensure a crisp and clean look on retina displays!
{% endhint %}
